In today’s competitive digital landscape, a robust online presence is more than just having a website. Google My Business (GBP) has emerged as a vital tool for businesses to increase their visibility on Google. With over 3.5 billion searches happening every day, optimizing your GBP profile can significantly impact your brand’s digital footprint. Let’s dive into the latest standards for GBP optimization and the top strategies for building a stellar profile.
1. Complete & Accurate Information: Ensuring all your business details are accurate is the cornerstone of GBP optimization. Ensure your business name, address, and phone number are consistent with what’s on your website and other listings. Regularly update your business hours, especially during holidays or special events.
2. Utilize All Available Features: Google keeps updating GBP with new features. From services and bookings to attributes like “Black-owned” or “Wheelchair accessible”, ensure you’re using every applicable feature to its fullest. Recently, Google also introduced a ‘Short Name’ feature, allowing businesses to create a short link for their listing. This is an excellent way for businesses, especially in the healthcare sector, to make their profile more accessible to potential clients.
3. Add High-Quality Photos: A picture speaks a thousand words. Regularly update your profile with high-quality images of your premises, team, and any equipment or facilities you might offer. A 360-degree virtual tour is an added bonus, allowing potential patients or clients to familiarize themselves with your environment.
4. Use Posts to Engage with Users: Think of GBP posts as mini-advertisements for your business. Share updates, offers, events, and any relevant content. For healthcare facilities, it could be a new piece of equipment, an upcoming health camp, or patient testimonials.
5. Optimize for Local SEO: Ensure your profile is optimized with local keywords. For instance, instead of ‘Dental Clinic’, use ‘Dental Clinic in [City Name]’ or ‘[Neighborhood Name]’. This will improve your chances of showing up in local searches.
6. Actively Manage and Respond to Reviews:
Acquiring New Reviews:
- Direct Linking: Use the short name feature to create a direct link to your review page, making it easier for satisfied patients or clients to leave reviews.
- Ask Actively: Post-visit, send a gentle reminder via email or text, asking for a review.
- Leverage Social Media: Promote your GBP profile on your social media platforms and encourage followers to share their experiences.
Responding to Reviews: Positive or negative, always respond to reviews. A simple thank you can go a long way for positive reviews. For negative ones, address the concern professionally and ensure the person feels heard.
7. Monitor Q&A Section: Potential patients or clients often use the Q&A feature to ask questions. Regularly monitor this section and provide accurate answers. Also, consider populating it with frequently asked questions.
8. Check Insights Regularly: Google provides insights on how patients or clients find your business and what actions they take. Regularly check these analytics to understand user behavior and adjust your GBP strategy accordingly.
Conclusion: A well-optimized GBP profile is a potent tool in the arsenal of any business, especially in the healthcare sector. By keeping up with the latest GBP standards and actively engaging with your profile, you can significantly boost your online visibility, reputation, and ultimately, patient or client acquisition.